This was a particularly fun project, as we were working with a national brand that has alot of traffic already. The goal for this project was to leave the structure of the website alone mostly, but instead, optimize various technical aspects of the site to make it rank better in search. We were optimizing headers, and working with them to create content that would give the customers a better user experience, help them find what they need, and provide the search engines what they need to rank the site well.
To start this project, we did the segmentation research to understand exactly who the target market was for this website. Now that we knew who the target market was, we began the keyword planning stage, and immediately started developing a website that would be SEO optimized to dominate Google for both the home page, and all of the individual service pages we developed.
The finished product was released in February 2018, and we knew it would be an uphill battle to page one, but three months later, we first saw the page hit page 1 on their highest value keywords. This is particularly notable, as this site is not just competing locally, which is much less crowded, but this site is competing with every other site in the niche globally!
As with all of the pages we build, we do things the right way to make sure that the customer has all of the actionable statistical data they could ever want to make decisions. All web development, and SEO projects include full website setup in Google Analytics, Google Search Console, and Keyword planner.
This gives you the best data available to see exactly who is visiting your page, how long they stayed, bounce rates, conversion, and a variety of other things. This allows you to have tailor-made content to give your customers the best user experience possible.
If your page was not delivered like this, call us today, you probably have much deeper problems lurking.
With most all of the pages that we build, it is not just about getting a page to Google’s first page, that is just a given in most cases. What we want is complete Google rank domination, we want you to have several pages on the first page of the search engine, and that is how we build.
We enjoy fishing, and in fishing terms, the more hooks we get out with juicy bait (content), the more fish (customers) we can catch. We don’t just want any customers, we want the ones that are the best fit, for both your business, and what the customer is really looking for.
Traffic, and conversions are the name of the game. What would be the point of investing in your website if it is not the right fit for your customer base, or even worse, if no one ever sees it? All of the websites we build are planted solidly of a foundation of content that best fits your customers are looking for. This allows us to create a conversion rich environment for the business, and a value add service to the customer, a win-win!
