We know what you may be thinking, “What is search engine marketing, and if my site is optimized, why do I need it?”. Great question! In reality, our goal is to build every site to rank organically, without paid ads, but depending on alot of variables, paid ads may make sense in the short term. If you are a new business, or a business that has not had a website with any type of search presence, paid ads can get you on Google page one now, and get the revenue flowing.
Even though we rank well for all of our personal businesses, paid ads have always been part of our web strategy, because they just make sense financially. Paid ads have, and will always drive sales if done properly. We will help you make sure that your ad strategy is targeted to the right people, sending the right message, and help you grow your business.
We are versed in all of the most powerful website analytics tools, and it allows us to understand exactly who your customers are, how to communicate with them, and most importantly, how to get them to spend money. Google ads, while they are easy to setup, they can easily be a fruitless money drain if they are not set up correctly. We look forward to working with you on a campaign that will convert. We use A/B testing to maximize conversions, and continue to improve them as the campaign goes on.
The great thing about the tools that we use is that we can tell you exactly how effective your social media efforts are, and it will give you the actionable data you can use to make adjustments. Social media is an extremely important part of the local ranking pyramid, and doing it effectively can do wonders for your business. Google has become more and more concerned with how your social media is received by people, and the “social drip” that you get from likes, shares, retweets, etc are like ranking gold.
Keyword research is key in pay per click campaigns. We will make sure that you are targeting keywords that will provide a great ratio of revenue to cost.
We will do a full analysis of the competitive landscape, and use the information that will craft a targeted, highly profitable Google ad campaign.
Many will skip this, as it makes the campaigns more complicated, and harder to understand. In our work, this is user experience gold!
Anyone can create an ad, our value comes in knowing how to craft a profitable ad, and being able to track the results, and make adjustments on the fly.
We have worked with many national companies, and we are actively managing a good size portfolio of large clients right now. Why does this matter as a local business? Well, national campaigns are much more competitive, and if they trust us running multi-thousand dollar campaigns, it speaks to our effectiveness.
We take great pride in working with local businesses, because it is more personal, and seeing the success that it brings is amazing. Our goal has never been to see how much money a customer would give us, but instead to challenge ourselves to see how much value that we can provide to the customer. That has been our philosophy from day 1, and that is why we are usually booked with word of mouth business.
The thing that we really like about search engine marketing using pay per click ads, is that it is all about instant gratification. We can develop a campaign, and have the customer clicks start coming in within a matter of days, not months like organic search engine optimization. If you like sales, Google ads can be a quick way to start them rolling in.
A few clients that we have worked with recently. All websites built, and optimized by us.
Please don’t hesitate to reach out to us to get your search engine marketing campaign started. We are happy to have a look at your site, determine if it is ready to promote, and get you on the path to prosperity.
Email Sales@GrowthOasis.com
Call Now! +1-919-729-6354
